Presentation Zen Design
Know when to stop: Hara hachi bu
Adopt the beginner’s mind
Check your ego at the door
Focus on the experience of the design
Become a master storyteller
Think communication – not decoration
Obsess about ideas – not tools
Clarify your intention
Sharpen your vision and curiosity, and learn from the lessons around you
Simplify as much as you can – but no more
Utilize empty space
Learn all the ``rules’’ and know when and why to break them
Presenting with type
Make it BIG.
Avoid clutter, let the letters breathe
Emphasise the important words with contrast
Make sure text on images is clear
Communication with color
Desaturate background images. Add emphasis with color.
Achromatic +1 themes.
Get it right with black and white.
Do no harm!
If there is not much ambient light, dark background may be better.
Pick color from your images
Using images and video to tell stories
Full-bleed images offer ultimate impact
Improve images through cropping
Change the pace with video.
Embed the video in your slides, it should be seamless.
Have a background video playing while the text displays.
Framing embedded video.
Simplifying the data
Signal vs noise
Restrain, reduce, emphasize
Tell a story with the data, if possible animate
Seeing and using space
White space can direct the viewer’s eyes.
Space allows elements to breathe. It is this invisible breath that sustains and empowers.
White space in an asymetrically balanced visual is activated.
Horizontal visual center is slightly above the true center.
Direct the eyes.
Use closure to engage viewers.
The power of implied space/depth.
Creating purpose and focus
Contrast: size, shape, orientation, position, tone, color.
Large foreground elements create depth.
Have a clear focal point.
Low background salience.
Preference for faces.
Add motion/transition to build a slide or show change.
Simplify to unify.
Provide visual cues/sign posts.
Connect the elements (alignment).
Use a grid. The rule of thirds.