Integrating data mining in business process

speaker: Venkat Narayananm CEO BigTapp event: Big Data Workshop, UTAR Kampar, Malaysia ** Eg. Real time analysis for neonatal care in Canada ** Unique data is a competitive advantage ** SMART KPI ** types of decisions *** automated *** automated with overrides Bell curve distribution of decision complexity Bank loan approval, 80% can be automated *** assisted Neonatal care system ** reduce action distance/time data latency analysis latency decision latency ** case study of a regional bank find outlier events, scoring leads for customer relationship officier ** case study of churn management in telco due to dropped calls when call is dropped, determine follow up action