GrabTaxi @ techfest

speaker: Aaron Gill event: Tech Fest 2014

started in Malaysia

talked to driver, they overcharge, not use the meter, to make enough to break even.

misson in Malaysia is to improve the drivers’ livelihood and safety of taxis for women

started to push sales when competitors appear, dramatically increase take up rate from 1k drivers a year to 1k drivers a month

different objectives in Singapore, to address the availability problem.