Cracking the UX code
Speaker: Richard White, CEO of UserVoice
Jun 15, 2011 by NUS Enterprise
UI vs UX
the interface
- what is looks like, how it works
- the mechanics the experience
- what does the user feel has he/she uses the product
- the emotional response
Stroke my ego: the UX of a slot machine, checking email, hits to your blog
Seems magicial: Pandora, Shazam
Gives people super powers: TaskRabbit
Feels effortless: Dropbox, RescueTime
Accrues value: Evernote
References:
- Amy Jo Kim (game mechanics)
- Andrew Chen
- Danah Boyd