5 lessons for hardware from Highway1
speaker: Brady Forrest event: FOSSASIA 2017
Worked with 74 different hardware companies
- software wrapped in plastic
- special sauce is the software
Moving towards more B2B as B2C is flash in the pants
** Hardware is not software
- takes a while to get it in a working state
Scaling hardware
- prototype
- best teams is 3-5
- validation
- hardware accelerator
- product design
- design for manufacturing
- margin stack
- manufacturing
- testing apparatus
- scale
- distribution
Funding gap, hard to raise enough funds to get to the point of shipping
** You need to get feedback from customers as soon as possible
Prototype, test, and iterate
- compression stockings
Prototype is concept, form, and experience
** Crowdfunding will not ship your product
Instacube did not account for DFM, could not build and ship for the original price.