Multi-arm bandits
- what is it? background.
 - applications
- clinical trial
 - testing website design
 - recommendation: netflix artwork
 - picking a mode of travel
 
 - trade-off: exploit vs explore
 - strategy for fixed number of pulls
- pure exploration, equivalent to A/B testing
 - greedy: explore a little, then just exploit the best one
 - e-greedy: with prob e explore, 1-e exploit
 - thompson sampling: demo